Posintra

Are you getting a clearer idea?

Thinking about a business idea

Do you have an idea in mind for your business? Together we can polish it up and turn it into a diamond! Or if you’re still weighing up whether to be an entrepreneur or not, come in for an informal chat, and we can consider the options together.

Getting your business idea crystal-clear and plans defined

Thinking about becoming an entrepreneur? You may already have a business idea, but are wondering whether it will work? Come and test it out by sparring with our business advisors! Doing business with us doesn’t automatically mean you have to start a business! We can consider all your options and the various decisions you might take, but the final decision is yours. As the Enterprise Agency for the Porvoo and Lapinjärvi areas, we offer free and confidential business counselling for anyone interested in being an entrepreneur.

Do you have a business idea yet?

A business idea can be something very mundane that starts with providing a solution to an existing challenge. When it comes to refining that idea, it’s good to look at it from different angles. Our business counselling looks at your business idea from the following six perspectives:

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Benefits for the customer

What does the customer use the product or service for? What do they get from it and what is its value for them? What value are you adding for the customer?

Brand

Why would the customer want to buy from you? What is the core of your business? What does your business look and sound like and what kind of images does it create?

Competitive advantage

How do you stand out from your competitors? Is your product or service, for example, more efficient, cheaper, better quality, more fun, or easier to use than your competitors? Are you easier to buy from? The best way to find this out is to carry out a market survey and competitor analysis.

Customers

Where and how do you reach your target customers? Who are generally your ideal customers, what are their expectations, and what challenges do they face?

How you do the work

Do you make your product yourself? Do you buy from a subcontractor? Do you operate locally, nationally, or globally? What is your particular way of doing business?

Resources and practicalities

Do you need premises? Where can you get the money to get started? Do you have the skills or experience to run a business?

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Even a good business idea should be viewed with a critical eye

A good business idea is based on genuine market demand and the entrepreneur’s own particular skills. Whether this idea succeeds or not often depends on those skills and expertise being solidly tried and tested.

While your idea may seem like the best idea you’ve ever had, always remember to look at it critically from the outside. The product (goods, service or a combination of both) must be one that the customer is genuinely prepared to pay for. So don’t fall too much in love with your original idea, as it is likely to change depending on customer needs and demand. We will help you test and refine your idea before you offer it to others! Book a time for a consultation where we can apply for start-up funding, or spar over your business plan together.

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Creating something completely new?

You might also want to build something from scratch around a completely new business idea, product, or invention. This way of starting a business usually involves the most risk, so getting funding can be more challenging at first.

You might have bought up an existing business, or want to use a business idea you already have. Maybe you have the key to starting a business in a more competitive way, by launching into a new market or by franchising? By signing a franchise, you can have access to a ready-made successful concept that has already been tried and tested in the market.

Book a time for consultation and we will help you!

Book a time for a consultation

Do you need help setting up your business, developing it further, or dealing with those everyday challenges of being an entrepreneur? Our business advisory service can help find your own direction, whatever stage you’re at!

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Quick downloads – Useful materials for positive entrepreneurial energy

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